The first financial wellbeing app that combines education, action plans, accountability, and expert support to help you build lasting money habits and achieve your goals.
Aila calculates the cost of your goals and builds a tailored plan to help you reach them.
Learn about budgeting, saving and investing through interactive lessons tailored to you.
Get instant answers to your money questions and ongoing guidance whenever you need it.
Connect with certified coaches and vetted advisors when you need human support.
After spending more than 15 years working across investment banks and hedge funds, I became increasingly frustrated by how many women were being left behind when it came to building long-term financial security. My passion for this mission is personal. I grew up in a low-income migrant family and, despite having a mathematics degree and a CFA qualification, I still found managing money challenging at times. That experience taught me that financial confidence is not just about understanding numbers, it is about mindset, education, and having access to the right support. I founded Aila Money to help close the wealth gap and make financial guidance more accessible.
Aila is more than an app. Join our ecosystem of women building financial confidence together through community, events, education and support.
Please contact hello@ailamoney.com if you cannot find an answer to your question.
Aila's for everyone, no matter their income, giving you the financial guidance you need. Some of the Aila Expert may require a minimum amount of money, but we'll help you figure that out before introducing you.
Aila gives you a complete view of your finances using the data you provide. It calculates the cost of your goals, builds a personalised plan, set actions and helps you track progress every step of the way. With tailored education on budgeting, saving, and investing - and access to expert advisors or Aila Ai when you need extra support: Aila's got you covered.
Aila's personalised education focuses on things related to budget, saving and investment. They will be tailored to you, your expenses, your money, your risk. You can also ask Aila AI questions about your finances.
Aila Expert connects you with a financial coach (often an accredited planner) to discuss money challenges. It also links you to regulated advisors, mortgage brokers, and tax accountants for specific financial questions.
No. All your money stays with your existing provider(s). Aila merely uses the information you provide it and then gives you education and guidance about your money habits.
Not yet, unfortunately. We know it would make life so much easier. We'll let you know as soon as this changes though. Promise.
Aila offers financial guidance, not advice, providing actionable prompts for you to follow at your discretion. Wealth managers and partners introduced via Aila Expert are regulated.
Nothing. Aila is currently free for everyone to start using. If you choose to proceed with a, then you pay per use.
We keep it safe. Your data is yours. We never share your data with an external provider unless we have your specific consent. We do use anonymised and aggregated data to support product development and marketing. You can read more in our data privacy policy.
Aila app is currently available in the UK only. Other countries are on the expansion roadmap.
