Meet the Founder

Why did I start Aila?

Hi, I'm Nitika, Founder & CEO of Aila Money.

After more than 15 years working in investment banks and hedge funds, I found myself questioning the impact I was making. Every day, I saw how access to financial advice, education, and long-term investing continued to benefit those who already had wealth, while many women were left behind. My passion for this mission is deeply personal. I grew up in a low-income migrant family and, despite earning a mathematics degree and becoming a CFA charterholder, I still found managing my own finances challenging at times. That experience taught me that financial confidence isn't just about understanding numbers, it's about mindset, education, and having the right support.

Working in finance showed me how much access and opportunity existed for those who could afford it. Volunteering with mental health charities also showed me the emotional cost of financial insecurity. Money remains one of the biggest sources of stress, and women are disproportionately affected. During COVID, many women found themselves unable to leave harmful situations because of financial constraints.

Yet the opportunity has never been greater. Women are building wealth faster than ever before but the financial industry still isn't designed around the way many women learn, plan, or make decisions. Most solutions focus on products instead of people. They don't help you understand the cost of the life you want, build lasting financial habits, or stay motivated over time.

That's why I created Aila Money.

Aila is your personal trainer for your finances, a digital-first platform backed by human experts that helps you understand where you are today, define the future you want, and build the knowledge, habits, and confidence to get there.

Through personalised education, action tracking, AI guidance, expert support, and a community of women on the same journey, Aila helps turn financial goals into lasting financial confidence.

I'd love for you to join us on that journey.